Privacy Policy
Last updated: 29 January 2025
1. Who We Are
Theatre Sync is operated by AI Regenesis Ltd ("we", "us", "our"). We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact email: bryan@regenesisintel.com
2. What Data We Collect
We collect and process the following categories of personal data:
Account Data
- Email address (used for login and account identification)
- Name (if provided)
- Password (stored securely using one-way hashing)
Usage Data
- Pages visited and features used within the platform
- Conflict checks performed (production name, venue, date range)
- Productions added to your rota or pipeline
Analytics Data (Cookies)
We use RegenInsite, a privacy-focused analytics service, to understand how visitors use our website. This collects:
- Page views and referral source
- Browser type and screen size
- Approximate geographic location (country/region level)
- Session duration
RegenInsite does not use cross-site tracking, does not build advertising profiles, and does not share data with third parties.
Cookies We Use
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
session |
Maintains your login session | Browser session | Strictly necessary |
cookie_consent |
Stores your cookie preference | 365 days | Strictly necessary |
RegenInsite tracker |
Anonymous analytics | Session | Analytics |
3. How We Use Your Data
We use your personal data for the following purposes:
- To provide the service — managing your account, processing conflict checks, displaying market intelligence
- To improve the platform — analysing usage patterns to enhance features and fix issues
- To maintain security — protecting against unauthorised access and misuse
4. Legal Basis for Processing
| Data Category | Legal Basis | Detail |
|---|---|---|
| Account data | Contract (Art. 6(1)(b)) | Necessary to provide the service you signed up for |
| Usage data | Legitimate interest (Art. 6(1)(f)) | Understanding how the platform is used to improve it |
| Analytics cookies | Consent (Art. 6(1)(a)) | You can accept or reject analytics via the cookie banner |
5. Data Sharing
We do not sell your personal data. We share data only in the following limited circumstances:
- RegenInsite analytics — anonymous usage data for website improvement
- Legal obligations — if required by law or to protect our legal rights
6. Data Retention
- Account data: retained while your account is active, deleted within 30 days of account closure
- Usage data: retained for up to 24 months, then anonymised or deleted
- Analytics data: retained for up to 12 months in aggregate form
7. International Transfers
Your data is stored and processed within the United Kingdom. We do not transfer personal data outside the UK/EEA.
8. Your Rights
Under the UK GDPR, you have the following rights:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your personal data
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interest
- Right to withdraw consent — withdraw consent for analytics cookies at any time via the cookie banner
To exercise any of these rights, contact us at bryan@regenesisintel.com. We will respond within one month.
9. Right to Complain
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify registered users of significant changes by email. The "Last updated" date at the top of this page indicates when the policy was last revised.